Order Abandonment

Turn abandoned carts into completed purchases

Proactive AI agents to engage shoppers at the moment of hesitation, surfacing the real reason behind abandonment, answering it across channels, and bringing them back to convert.

Proven Performance

Order Abandonment Lift Metrics

  • 63%

    Increase in abandoned cart recovery

  • 47%

    Lift in abandoned order recovery

  • 3.3X

    Increase in dormant customer reactivation

Solution Overview

How Woven Transforms Order Abandonment

Detect abandonment in real time

Most abandonment isn't lack of intent, it's an unanswered question. Woven detects the moment a shopper stalls and identifies the signal behind it before they're gone for good.

CHECKOUT ABANDONMENT FUNNELMonitoring Active
  1. 1. Item in Cart(100%)
  2. 2. Shipping Choice(68%)
  3. 3. Enter Credit Card(38%)Hesitant: Specs
  4. 4. Order Confirmed(18%)

Engage at the moment of hesitation

The fastest way to recover an abandoned cart is to ask. Woven engages shoppers with a contextual conversation, surfaces the real blocker (like fit, shipping, trust, or price), and answers it in the shopper's own language.

1-TO-1 REC ORE BLOCKER MAPPINGMonitoring Active

Agent Process

  1. 1Understand context
  2. 2Research data
  3. 3Match playbook
  4. 4Determine actions

Generated Response

“Hi Dani, the Trail Cruiser e-Bike has wider tires and a suspension fork that handles trails well but still rides smooth on pavement. Plus, we are including...”

Schedule follow-up

Follow up across channels to recover

The conversation continues across email and SMS, picking up where it left off with the answer the shopper needed, plus the right nudge to come back. Every reply feeds back into your CRM as structured insight.

RECOVERY THREAD OVER MULTIPLE DEVICESActive Sequence
  1. 1. Web ChatStalled Checkout
  2. 2. SMS Follow-upTriggered 2h later
  3. 3. Email OutreachDay 3 Campaign
MTo: customer.emailSubject: Your Trail Cruiser e-Bike is almost gone

Hi customer.first_name,

We saw you left our **Trail Cruiser e-Bike** in your cart. It features wider tires and a suspension fork that handles trails beautifully.

Generative Segment

Highlight rolling terrain performance and our free range extender battery promotion.

Please let me know if you want to walk through specs, or if you have any questions!

Built for modern enterprises

Woven was built from the ground up with enterprises in mind, with security, data privacy, comprehensive auditability, and granular access controls.

Enterprise Ready
  • Enterprise Compliance

    SOC 2 Type II, comprehensive audit trails, SSO, and dedicated support to keep enterprise integrations seamlessly secure.

  • PII Redaction

    Sensitive subscriber data is automatically identified and redacted at the edge, ensuring PII remains securely inside your system of record.

  • Safety Guardrails

    Robust protections and playbook boundaries keep every AI interaction safe, highly compliant, on-brand, and strictly within your guidelines.

Integrations

Plug into your order abandonment stack

Woven integrates with the lifecycle, analytics, and engagement platforms order abandonment teams already rely on.

  • Customer.ioCustomer.io
  • HubSpotHubSpot
  • KlaviyoKlaviyo
  • BrazeBraze
  • ShopifyShopify
  • SegmentSegment
  • TwilioTwilio
Woven Core
  • MarketoMarketo
  • IntercomIntercom
  • SlackSlack
  • AmplitudeAmplitude
  • GorgiasGorgias
  • YotpoYotpo
  • AttentiveAttentive